Boncafé Strengthens its Position in Non-alcoholic Drinks market with TACC Partnership

    Usapun Inteevoravong, CEO of Boncafé (Thailand), shares her vision in this significant partnership: “TACC is equally an expert in non-coffee products as Boncafé is unrivalled in the coffee sector. This venture will bring the expertise and know-how in both beverages together, allowing both parties to exchange and build on both our business experiences. The partnership has allowed us to share trends to strengthen our positions to become a leader in the market—an incredible advantage in light of the rapidly shifting consumer demands and market trends. Additionally, both TACC and Boncafé offer a strong client base in each market sector which, in itself, guarantees that the products developed under our partnership will be able to encompass broader demands with exceptional quality.”Boncafé (Thailand) signed an MOU to partner up with T.A.C.Consumer (TACC) to elevate its position as Thailand’s ‘Tea andCreative Solution’ to develop a one-stop product research and development centre to add more diversity to its existing portfolio. This new venture and the research center will enable Boncafé to become a pioneer and researcher in the Thai non-alcoholic drinks market and consolidate its business in the ASEAN market.